Apple sponsoring a esports team?

Sat 05 Sep 2015, 00:00

Late at night I got this idea in my head and had some fun with it. I tweeted most of my thoughts out, but I'm gonna rewrite them and explain them better in this post.


Apple seems to be liking games more and more as of recently. They opened up a @AppStoreGames account on Twitter, and the potential new Apple TV is rumored to play games. So assuming Apple really likes games and want's to get into the business, what would happen if they sponsored a esports team? Their products would get publicity (not that they need any more), and they could promote new products.

Here's another thing: Every major competitive esports game runs on OSX: League of Legends, Counter-Strike Global Offensive, Dota 2, Starcraft 2 (do people still play that?), Hearthstone, World of Warcraft. Even if they don't run on OSX, they could use VMs or bootcamp to run them in Windows (even Apple uses Windows in production so it's not unthinkable.) OS X 10.11 El Capitan is getting Metal, which is basically a replacement for OpenGL which should increase game performance under OSX.


Below are my ideas of which products they would make the players use. Let's pretend they would sponsor a CSGO team.


The odds of Apple entering the esports business are very slim to none. But it is a fun thought experiment.

Apple has alot of money. Let's pretend they buy up fnatic and force them to use Apple products. Would be fun to see if fnatic would still be as successful.